To create a simple, clean and professional visual identity for Place2Be, which communicates that children and young people are at the core of the charity’s work.


Bookmark borrowed from the design language of the classroom, introducing potato-print letterforms and colour washes and balancing them with new typefaces to add gravitas. We also extended the colour palette to include secondary colours that balance the bold primaries of the original branding. We used children’s artwork judiciously to support the text, striking a balance between playful and professional.


The new design language could easily be flexed to suit Place2Be’s different audiences – supporters, children and parents, training commissioners and training course participants – across a variety of communications, such as training materials, case studies, the charity’s Wellbeing in Schools Awards and its Annual Review.