Jonathan Schulhof, the Founder and CEO of Motivate, asked Bookmark to work on a brand, go-to-market strategy and in-market execution for a new kind of agency, one that would weave branded spaces into the urban fabric. In a very competitive advisory and agencies market, Bookmark’s goal was to position the new LOOM Media as the #1 investment and advisory company that seeks to enhance city life with transformational smart city services.
The mandate was divided in 3 key phases: pre-launch, launch and sustain phase. We workshopped and developed a name for the company, a tagline to go with it and designed the new brand’s visual identity for all offline and online touch points. A digital content and PR-led go-to-market strategy will allow us to roll-out all marketing initiatives and build brand awareness in B2B and B2G markets, generate press coverage, and create business leads for this new breed of advisory company.