Brief

As the long-time publisher of Investors Group’s Review magazine, Bookmark was tasked with driving engagement with Investors Group advisors and clients in a digital environment.

Strategy

Showcasing the best of Review’s stories, Bookmark designed and developed a new content platform ‘More’, including a new brand identity and digital strategy. The site showcases the best of Review’s stories and includes new monthly pieces on lifestyle and financial topics.

Results

‘More’ has become IG Wealth Management’s hub for an engaging mix of educational and lifestyle content, including articles, podcasts, videos and infographics, and connects with readers via the company’s and its advisors’ social accounts. IG Wealth Management also leveraged this new sub-brand as part of their e-blast strategy, deploying our lifestyle and financial content to its clients under the ‘More’ banner.