Brief

Every year, we send our APEX Media team to capture the attention of 3,000 conference attendees at APEX EXPO and improve their overall experience by providing in-the-moment news and event coverage.

Strategy

We sent a team of 17 content marketing experts from around the globe, to report on the event and provide attendees with a 360º perspective. This included news coverage, interviews, photography, filming, video-editing, writing, editing, art direction and project management.

The following content was created and distributed during the event*:

  • 3 daily magazines (140 pages, 4,200 copies)
  • 4 daily e-newsletters
  • 20 YouTube videos
  • 38 articles on the apex.aero website
  • 80+ live tweets
  • 20+ Instagram stories
  • 1 podcast, recorded at APEX EXPO 2018

*Advertising and sponsorships were arranged prior to the event.

1,000 copies of the latest issue of APEX Experience magazine were also distributed.

You may also be interested in the Data Story on the event “Engaging Conference Delegates Through Content Marketing.”

Results

During the four-day event there were 18,865 sessions on apex.aero and 164,781 social media impressions. Also, the APEX Instagram account received an increase of 7.2% followers during the event. And, three weeks post-event, there were over 8,300 YouTube video views and 79 podcast plays.

Learn how Bookmark can help you create a 360˚ content strategy for your events.

See our Content Strategy Services