Build brand awareness and assist explora in growing their business through a new content communications strategy.
- Position explora as the global authority in exploration travel
- Create compelling content for each stage of the customer journey to drive engagement
- Create a sense of community for the explora traveler
With the goal of positioning explora as a destination in itself, we created content to spark curiosity and inspire their audience to explore new destinations. The explora content program was also designed to provide its audience with a sense of community and belonging.
Content was published on explora.com and shared through email, newsletters and social media, organic and paid.
The first social media campaign for explora generated 46.35% more impressions, 426% more video views and a 243% increase in website traffic than initially estimated (based on industry averages). These results exceeded overall KPIs by 426%.