Brief

Create monthly custom content for L’Oréal in the form of studio photography, graphics, GIFs and visual quotes.

Objective

  • Tell the stories of the many international brands in the L’Oréal Luxe portfolio in a way that resonates with the North American market

Strategy

Bookmark created over 300 original pieces of Instagram content for four brands within the L’Oréal Luxe portfolio in North America, including Clarisonic, Kiehl’s, Lancome and Shu Uemura.

Results

  • Increased engagement with potential and existing customers of the L’Oréal Luxe portfolio by creating a compelling visual story.
  • Although targeted to the North American market, content was shared amongst international audiences, with images and assets capturing the attention of the brands’ global divisions.