Montreal and Toronto Restaurants Unite for Sock Drive for Homeless Feet.

Socks for Bubbly 2018
MONTREAL, November 9, 2018 – The Socks for Bubbly (Bas Pour Bulles) program is back for its 5th year. Caffe Un Po’ DiPu, Elena, Foxy, Luciano Trattoria, Marconi, Monkland Tavern, Nora Gray, Pastaga, Pizzeria Gema, Pizzeria Melrose, Santa Barbara, Restaurant Su, Tavern on the Square, Tommy Café + Apéro, Tommy St-Paul, Tuck Shop, Vin Mon Lapin, and Restaurant Gus are the 18 Montreal restaurants working together to raise awareness of the health of homeless feet in the city. The Socks for Bubbly program is proud to count Toronto as part of its campaign for the second year with 14 Toronto restaurants participating: Bar Begonia, Bar Altura, Bar Raval, Bar Reyna, The Civic, DaiLo, The Good Son, I’ll Be Seeing You, Kay Pacha, La Banane, Melrose on Adelaide, Mother Tongue, ONE, and Richmond Station.

From November 19th to November 25th, 2018, all participating Montreal and Toronto restaurants will offer a glass of bubbly in exchange for any donation of a new pair of warm socks.

To kick off the Socks for Bubbly [#BasPourBulles] program in style, a fundraising dinner will be held at Restaurant GUS on November 13th, 2018. The evening’s proceeds will go towards the purchase of socks for the homeless.

“After seeing a documentary about the homeless and how it lifted their spirits to have the comfort of clean warm socks, I started to investigate if they were being served. When I heard about the high demand and low supply of new warm socks, I realized I could help in a small way,” said Socks for Bubbly founder, Chef David Ferguson.

The Plight of Homeless Feet

The homeless population is vulnerable to our country’s weather conditions, especially in winter. Homeless feet often go bare and are susceptible to open sores that can lead to nerve damage. Although socks (and underwear) are always in great demand at city shelters, they are rarely ever donated, which is the impetus behind the Socks for Bubbly [#BasPourBulles] program.

Who Will Benefit?

We are proud to be working with Montreal’s Old Brewery Mission and Toronto’s The Scott Mission organizations, which have agreed (with great appreciation from all those involved) to distribute the socks efficiently. They are performing invaluable work with our cities’ homeless youth and marginalized population and will make sure each pair of socks find fitting feet.

“While it may surprise many, one of the most valuable contributions that can be made to help ease the hardship of homelessness is a pair of new, clean, warm socks. Homeless people spend much of their day moving about from place to place, on foot, for their meals and a place to sleep and so, socks make the difference between pain and comfort.”
– Matthew Pearce, CEO, Old Brewery Mission.

Listen to the CBC Sunday Edition documentary that inspired chef David Ferguson to start the Bas Pour Bulles [Socks for Bubbly] fundraising event 5 years ago.

Program sponsors this year include Newad, Solisco, Bookmark Content and Communications, and media event partner Wines of Germany.

For more details on the Socks for Bubbly event, please visit /  #SocksforBubbly #BasPourBulles

Participating Montreal Restaurants

Caffe Un Po’ Di Pu (3, rue de la Commune Est); Elena (5090, rue Notre-Dame Ouest); Foxy (1638, rue Notre-Dame Ouest); Luciano Trattoria (1212, rue Saint-Zotique); Marconi (45, avenue Mozart Ouest); Monkland Tavern (5555, avenue Monkland); Nora Gray (1391, rue St-Jacques); Pastaga (6389, boul. St-Laurent); Pizzeria Gema (6827, rue St-Dominique); Pizzeria Melrose (5779, rue Sherbrooke Ouest); Restaurant Su (5145, rue Wellington); Santa Barbara (6696, rue de Saint-Vallier);  Tavern on the Square (1, carré Westmount); Tommy Café  + Apéro (200, rue Notre-Dame Ouest); Tommy St-Paul (151, rue St-Paul Ouest); Tuck Shop (4662,  rue Notre-Dame Ouest); Vin Mon Lapin (150, rue Saint-Zotique Est); and Restaurant Gus (38, rue Beaubien Est)

Participating Toronto Restaurants

Bar Altura (571 Queen St. W); Bar Begonia (252 Dupont St.); Bar Raval (505 College St.); Bar Reyna (158 Cumberland St.); The Civic (106 Broadview Ave.); DaiLo (503 College St.); The Good Son (1096 Queen St. W.); I’ll Be Seeing You (757 Queen St. E.); Kay Pacha (744 St. Clair Ave. W.); La Banane (227 Ossington Ave.); Melrose on Adelaide (270 Adelaide St. W.); Mother Tongue (348 Adelaide St. W.); ONE Restaurant (116 Yorkville Ave.) and Richmond Station (1 Richmond St. W.)

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For further information or to request an interview:
Phil Birnbaum
Associate Director, PR
Bookmark Content and Communications
416 350-2425