Montreal and Toronto Restaurants Unite for Sock Drive for the Homeless this Winter.

Socks for Bubbly 2019

MONTREAL, TORONTO, November 14, 2019 – The Socks for Bubbly (Bas Pour Bulles) program is back for its 6th year.  Elena, Les Enfants Terribles (all locations), Joe Beef, Marconi, Pastaga, Tavern on the Square, Tuck Shop and Restaurant Gus are some of the 26 restaurants from in and around Montreal working together to raise awareness of the health of homeless feet in the city. The Socks for Bubbly program is proud to count Toronto as part of its campaign for the third year with 8 Toronto restaurants participating: Bar Raval, DaiLo, Drake One Fifty & Mini Bar, Kiin, La Banane, Melrose on Adelaide, ONE and Richmond Station. And, this year, restaurants in Vankleek Hill, Ontario and Magog, Québec are also taking part. See the current list of participating restaurants below. Visit socksforbubbly.com for up-to-the-minute details.

From November 18 to November 24, 2019, all participating Québec and Ontario restaurants will offer a glass of bubbly in exchange for any donation of new warm socks.

“After seeing a documentary about the homeless and how it lifted their spirits to have the comfort of clean warm socks, I started to investigate if their needs were being met,” said Socks for Bubbly founder, Chef David Ferguson, of Restaurant Gus. “When I heard about the high demand and low supply of new warm socks, I realized I could help in a small way.”

(To kick things off, a fundraising dinner will be held at Restaurant GUS on November 19, 2019. Ticket price is $100 per person. Reservations can be made directly with Restaurant Gus, restaurantgus.com. The evening’s proceeds will go towards the purchase of socks for the homeless.)

The Plight of Homeless Feet

The homeless population is vulnerable to Canada’s weather conditions, especially in winter. The feet of our country’s homeless often go bare and are susceptible to open sores that can lead to nerve damage. Although socks (and underwear) are always in great demand at city shelters, they are rarely ever donated, which is the impetus behind the Socks for Bubbly [#SocksForBubblyprogram.

Who Will Benefit?

We are proud to be working with Montreal’s Old Brewery Mission, Toronto’s The Scott Mission and Ottawa’s Shepherds of Good Hope organizations, which have agreed (with great appreciation from all those involved) to distribute the socks efficiently. They are performing invaluable work with our cities’ homeless youth and marginalized population and will make sure each pair of socks find fitting feet.

“While it may surprise many, one of the most valuable contributions that can be made to help ease the hardship of homelessness is a pair of new, clean, warm socks,” said Matthew Pearce, the CEO of Montreal’s Old Brewery Mission. “Homeless people spend much of their day moving about from place to place, on foot, for their meals and a place to sleep and so, socks make the difference between pain and comfort.”

Listen to the CBC Sunday Edition documentary that inspired chef David Ferguson to start the Socks for Bubbly [Bas Pour Bulles] fundraising event 6 years ago.

Program sponsors this year include Solisco and Bookmark Content and Communications. Bookmark is proud to support the Socks for Bubbly program for a second year in a row by providing marketing, public relations and digital services.

“Socks for Bubbly is a unique way to give back to our communities,” says Arjun Basu, SVP Product at Bookmark. “And I’m not just proud that Bookmark supports it, I’m equally proud of the dozens of colleagues in Montreal and Toronto who volunteer a considerable amount of time and effort to help run the program.”

For more details on the Socks for Bubbly event, please visit socksforbubbly.com / baspourbulles.com.  #SocksforBubbly #BasPourBulles

Participating Quebec Restaurants

Caffe Un Po’ Di Pu (3, rue de la Commune Est, Montreal)
Cul-Sec 
(29, rue Beaubien Est, Montreal)
Elena (5090, rue Notre-Dame Ouest, Montreal)
Joe Beef (2491, rue Notre-Dame Ouest, Montreal)
L’assommoir (211, rue Notre-Dame Ouest, Montreal)
Les Enfants Terribles (Cantine) (1490, rue Sherbrooke Ouest, Montreal)
Les Enfants Terribles (Laval) (200, Promenade du Centropolis, Laval)
Les Enfants Terribles (Magog) (803 Principale St. W, Magog)
Les Enfants Terribles (Nun’s Island) (209, rue de la Rotonde, Nun’s Island)
Les Enfants Terribles (Outremont) (1257, av. Bernard, Outremont)
Les Enfants Terribles (PVM) (1, Place Ville Marie, 44th Floor, Montreal)
Liverpool House (2501, rue Notre-Dame Ouest, Montreal)
Lou (40, rue Beaubien Est, Montreal)
Luciano (1212, rue Saint-Zotique, Montreal)
Marconi (45, avenue Mozart Ouest, Montreal)
McKiernan (5524, rue Saint-Patrick #200, Montreal)
Monkland Tavern (5555, avenue Monkland, Montreal)
Pastaga (6389, boul. St-Laurent, Montreal)
Pastaga Boutique (2305, rue Rockland, Montreal)
Pizzeria Gema (6827, rue St-Dominique, Montreal)
Restaurant Gus (38, rue Beaubien Est)
Restaurant Su (5145, rue Wellington, Montreal)
Santa Barbara (6696, rue de Saint-Vallier, Montreal)
Tavern on the Square (1, Westmount Sq., Westmount)
Tuck Shop (4662,  rue Notre-Dame Ouest, Montreal)
Vin Mon Lapin (150, rue Saint-Zotique Est, Montreal)
Vin Papillon (2519, rue Notre-Dame Ouest, Montreal)

Participating Ontario Restaurants

Bar Raval (505 College St., Toronto)
Beau’s Brewery (10 Terry Fox Drive, Vankleek Hill)
DaiLo (503 College St., Toronto)
Drake One Fifty & Mini Bar (150 York St., Toronto)
Kiin (326 Adelaide St. W., Toronto)
La Banane (227 Ossington Ave., Toronto)
Melrose on Adelaide (270 Adelaide St. W., Toronto)
ONE Restaurant (116 Yorkville Ave., Toronto)
Richmond Station (1 Richmond St. W., Toronto)

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For further information or to request an interview:
Joelle Irvine
Director, Marketing & Growth
Bookmark Content and Communications
514 844-2001
joelle@bookmarkcontent.com