SHANGHAI, January 15, 2020 – Bookmark Content and Communications celebrates Bloomberg Businessweek / China Good Business win for “Patek Philippe: The Authorized Biography.”

Patek Philippe Bloomberg Businessweek China Good Business Award for Brand Literature

Bloomberg Buisnessweek / China Good Business – Brand Literature Award 2019

The Chinese edition of “Patek Philippe: The Authorized Biography” has earned an award for Good Business – Brand Literature from Bloomberg Businessweek / China. The Good Business awards are given to entrepreneurs or enterprises to recognize significant activities carried out with an aim to enhance overall welfare by business innovation, culture and arts creation, and technology advancement.

Patek Philippe: The Authorized Biography Chinese Edition

“Patek Philippe: The Authorized Biography” Chinese edition

The biography was produced and conceived in conjunction with Bookmark Content and Communications for Patek Philippe, and authored by renowned historian, writer, and editor Nicholas Foulkes. Drawing on the Patek Philippe archive and exclusive interviews, the definitive work celebrates the legendary watchmaker’s history, traced back over four generations. Bloomberg Businessweek / China publisher Patrick Li praised the volume as “a valuable literature not only for the brand, but also for the art, the culture, the craftsmanship, and the history.”

“That this book has been recognized for such a prestigious award is testimony to the tireless effort, attention to detail and incredibly high standard of the entire collaborative process between Bookmark and Patek Philippe,” said Foulkes.

Patek Philippe China team accepting Bloomberg Businessweek Good Business Award

The Patek Philippe China team accepting the Good Business – Brand Literature award at Bloomberg Businessweek China’s The Year Ahead gala, from left: Amanda Wang, Advertising Manager; Rosy Gao, Country Manager; Rita Ren, PR & Communication Supervisor; Helen Lu, PR & Communication Manager.

“The authorized biography perfectly recreates the atmosphere and details of our 175-year journey,” said Patek Philippe Honorary President Philippe Stern, “and to learn that our story has truly resonated with its global audience is incredibly fulfilling.”

Bookmark extends congratulations to their client and to the team for bringing an ambitious vision to life.

“We are thrilled that ‘Patek Philippe: The Authorized Biography’ has been well-received in the Chinese market,” said Kristen Fleener, Board Director for Bookmark. “Adapting the book for its new audience involved navigating the intersection of cultural nuance and niche interests, the kind of work Bookmark does best.”

About Patek Philippe

Patek Philippe is a family-owned luxury watch and clock manufacturer based in Geneva. Since 1932, it has been owned by the Stern family. “Patek Philippe: The Authorized Biography” charts 175 years of the company’s history, written in an accessible tone, with exclusive revelations, sumptuous visuals and plenty of technical information to satiate the discerning watch collector.

About Bookmark

Bookmark Content and Communications is a full-service global marketing company that brings together content and communications. We are experts at engaging consumers, driving sales and transforming brands, and use consumer insights to develop measurable marketing strategies and creative propositions. Our content is distributed in more than 180 countries worldwide, across every continent, in 40 languages: We pride ourselves on our understanding of local cultures on a global platform. Bookmark is part of the Spafax Group, a WPP company.

– 30 –

For further information or to request an interview:

Joelle Irvine
Director, Marketing & Growth
Bookmark Content and Communications
+1 514 844-2001
joelle@bookmarkcontent.com
LinkedIn | Twitter | Instagram