TORONTO, August 13, 2019: Bookmark, one of the world’s leading content and communications agencies, has been named the Agency of Record (AOR) for Nobis. Bookmark will provide public relations and experiential strategies to the thriving luxury outerwear brand.
The Canadian-based company Nobis is present in over 40 countries and uses high-performance textiles and technological innovation to create outerwear and accessories in timeless designs. Nobis’ ethically sourced collections, made with carefully considered fabrics in modern silhouettes, are engineered to travel anywhere. From mountainous hiking trails to city-street commutes, Nobis is designed for all aspects of life, weekend or workday.
“Bookmark stood out during the RFP process for their creativity and unique ability to drive brand storytelling across channels, whether through content, experiences or PR,” said Robin Yates, co-founder and vice-president, Nobis. “We are pleased to be working alongside their team for our brand’s next chapter.”
Bookmark EVP, North America, Kristin Izumi, said: “We’re excited to bring the unique Nobis story to Canadians, and to be part of the incredible growth of a Canadian brand expanding globally. We’re looking forward to showing the world why Nobis’ products are the ultimate marriage of fashion and function.”
The assignment includes Canadian public relations, influencer relations, thought leadership, and consumer-facing events.
Part of the WPP network, Bookmark is one of the world’s leading content and communications agencies, with nine offices globally. As brands look for ways to engage audiences in an increasingly cluttered landscape, Bookmark excels at developing insight-led marketing strategies and creative executions that engage consumers and ultimately help transform brands. The company’s content is distributed in more than 180 countries worldwide, across every continent, in 40 languages.
Translated from Latin, the word Nobis means “Us” and its namesake speaks unequivocally to the brand’s raison d’être: to integrate technical outerwear and classic fashion so customers can bring Nobis to any climate, occasion or passion without sacrificing style for functionality. For more than 10 years, Nobis has brought technical innovation and meticulous tailoring together, creating classic silhouettes that are ethically sourced, machine washable and ready for global movement and unpredictable weather.