January 30, 2018 – Bookmark launches The Rise of the Indian Traveler Data Story. As India’s population grows, along with their middle-class wealth, the South Asian country is set to surpass China’s as the largest outbound travel market in the next few decades.

This shift will have a significant impact on the travel industry. Airlines will have to rethink routes, hotels and tour operators will have to adapt culturally, and tourism boards will need to readjust their budgets.

Rise of the Indian Traveler Press Release

By the 2020s, it is projected that India will:

  • Have the largest population in the world
  • Hold 20% of the global workforce
  • Contribute US$4 billion of travel and tourism to its GDP

In The Rise of the Indian Traveler interactive infographic, find out how the growth of this market will impact the global travel industry, and the way brands have already adapted their strategy for this expanding market.

About Bookmark

We are a full-service global marketing company that brings together content and communications. We are experts at engaging consumers, driving sales and transforming brands, and use consumer insights to develop measurable marketing strategies and creative propositions. Our content is distributed in more than 180 countries worldwide, across every continent, in 40 languages: We pride ourselves on our understanding of local cultures on a global platform.

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For more information:
Joelle Irvine
Director, Marketing & Growth