Wednesday, September 21, was an exciting day for all of us across the Spafax Group. Spafax Content Marketing Americas and Forward Worldwide merged to create a new company called Bookmark Content and Communications. Bookmark will deliver premium and culturally relevant content, PR, experiences and advertising revenue for clients around the world.

Both Spafax and Forward have been highly successful content marketing agencies. However, with Forward joining our group earlier this year and both agencies looking to develop new marketing categories, the merger will allow them to deliver great content experiences on a global scale.

Bookmark will be led by co-CEO’s Raymond Girard and Simon Hobbs. Raymond will oversee Bookmark’s work in the Americas, while Simon will oversee the EMEA and APAC portions of the globe.