Few things are more mystifying to the average consumer than pairing the right wine with the right meal. And most consumers don’t want to know the scientific – or molecular – reasons for why certain wines taste are better than others. They just want to know what works – and they want to show up at the dinner party with an appropriate wine! For the Tesco Wine Club, Bookmark’s London office created this simple infographic for the harried shopper, with a link to the retail website. A quick reference, real customer service, in service of client objectives, and good looking to boot. Raise a glass to the perfect infographic.
Data Stories are a great way to convert complex information into simple, easily shareable content to captivate your target audience.