The story for the last decade at least has been China’s economic rise. And with a growing middle class, more and more Chinese are travelling the world. Indeed, China has been the world’s largest exporter of tourists since 2012 and consequently, tourism agencies, airlines and hotels from around the world have had to quickly adapt to this growth.
However in the past few years, another player has shown significant growth in the outbound travel market and perhaps this sleeping giant is not who you’d expect. With a soaring GDP growth rate at 7%, rising income levels and an evolving lifestyle, India will quickly become one of the fastest growing outbound travel markets in the world. Is the travel industry prepared?