At Spafax Content Marketing, we have long argued against content for content’s sake.
Or, as Arjun Basu, SVP Content Strategy has said, “Content without strategy is just stuff.” This post, by the creator behind the great Marketoonist, is another way of looking at the content marketing echo chamber.
Natalie loves following the evolution of advertising, reading online comments and speaking to dogs. When she isn't writing or editing online content, she can be found playing softball or taking trips by the sea.
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