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Sometimes, it's just easier to say what's on your mind - even if it's only to your phone.

Companies like Apple, Google and Amazon have been attempting to improve their voice search capabilities across devices. Often, the voice commands don’t work. Anyone who has fought with Siri knows this. But as the technology evolves, marketers should take note of its potential as another content touchpoint.

How To Optimize Content For Voice Searches

In the end, creativity wins. It always does. Below is an example of a powerful way to use the telephone as a content tool.

A view from Dave Trott: Hold on a minute