The time of video-sharing, video-advertizing, video-everything is upon us. And despite others valiant efforts, Snapchat is leading the way.

After turning down Facebook’s $3 billion dollar buy-out offer, Snapchat surged in popularity and saw a huge increase in ad revenue. So Facebook turned around and pushed Instagram’s new, amazingly similar video-sharing trick: Stories.

Instagram Takes a Page From Snapchat, and Takes Aim at It, Too