Despite falling fuel costs, variables such as terrorism and politics have led to both intensified competition and more importantly - inventiveness.

Lufthansa is trying out a new way to sell tickets: via Airbnb. Leslie Josephs takes a look at the airline’s latest approach to attracting customers, and how the location of content is just as important to your marketing strategy as quality and timing.

 Lufthansa is selling seats on flights through Airbnb