1. What do you do?
I am Managing Editor of Luxury Brands, a division that includes Mercedes-Benz magazine, Experience magazine for Bombardier Business Aircraft, and Lindt chocolates.
2. Have you learned something at your job that completely surprised you?
As much time as we all spend online and on our phones, most people – writers, artists, business owners – get really excited about seeing their names in print.
3. What is the one thing your colleagues probably don’t know about you?
I once wrote and directed a musical based on the TV series Degrassi Junior High.
4. What’s your favorite project that you’ve worked on since you started here?
Can’t choose one, but I know a lot more about private jets now than I ever thought I would back in journalism school.
5. In your opinion, what makes for good content?
The best thing a story or ad can do is send me away with a new piece of interesting information that I can share with people (or research further). A ‘Did you know..?’ that will start a conversation.
6. What do you like to do in your spare time?
I always have a few creative projects on the go, especially things that get my eyes off a screen, like collage, terrariums and ceramics. Right now I’m working on a mobile game with Tru Luv Media and will be talking about it on a panel at SXSW Gaming in March.
7. What’s the last thing you read/saw that inspired you?
It was a while ago but I loved the Hilma Af Klint show at the Serpentine gallery in London. She painted really mystical stuff in the early 20th century but left a message not to release her work until 20 years after her death, so it was only shown publicly starting in the 1980s.
8. What are your top 5 must-see destinations?
I’ve been fortunate enough to travel around the world in this position, so it’s hard to choose. Some recent highlights:
–Fogo Island Inn, Newfoundland: I always feel proud when Canada does something first and best. There’s nothing else like it on Earth. Also great for Instagram, even if you’re a terrible photographer (like me).
-Rhossili Bay, Wales: I spent a week in a restored old rectory just off the beach, surrounded by fields of newborn lambs. Lots of tea, walking in the footsteps of Dylan Thomas – really felt my Welsh heritage.
-Saint Petersburg, Russia: The city shows you how much the concept of the museum has changed, over a century. They’ve got animal specimens in huge glass cases, priceless paintings crammed into every inch of an old palace. It feels a bit like PT Barnum, in the most fascinating way.
-Cuixmala and Hacienda de San Antonio, Mexico: These two properties were started by a financier-turned-ecologist who turned them into ultra-luxe but still-wild hideaways. They’ve got an organic coffee plantation, make their own cheese, host a turtle-release program, tend to a herd of zebras. It’s an interesting look at what you can produce with the right mindset (and of course a bit of money).
9. What’s the best-kept secret in the neighborhood?
My go-to café near work, Crew, is inside a bank built in the 1920s that’s so grand it might as well be a cathedral. Another great spot if you want to take impressive photos with minimal skill.
10. What is the one piece of advice that has helped you the most since you started working in this industry?
There has been a lot of talk of experiences over objects, recently, especially in the luxury industry. People post photos and take home souvenirs, but they share stories. You can’t underestimate how valuable genuine, one-on-one advice is, especially when everyone’s inundated with advertising.