Elias Hatzepetros

1. What does an Editor, Integrated Media Solutions do?
I work with the Sales Team to propose, create and manage integrated media solutions, and ensure that they are the perfect marriage of brand objectives and our glorious Bookmark point-of-view.

2. What attracted you to Bookmark?
The work that comes out of Bookmark is sharp, contemporary and original, and the client list is one to be both respected and admired.

3. What aspect of your new job are you most looking forward to?
Historically, my day jobs have involved ideating and producing content with one single brand in mind. The chance to work on content across a diverse portfolio of brands is exciting.

4. What’s the last thing you read/saw that inspired you?
I am always in awe of creative content that nails the mix of magic and heart, and often revisit certain content touchstones when I need a creative lift. I have watched this OK Go video, this Ikea ad and the Meet The Superhumans campaign on heavy repeat and am always in awe for different reasons.

5. What do you like to do in your spare time?
I am a huge crafter. I will often have a series of projects on the go and my home office looks like Martha Stewart exploded. I also love to host – having people in my home and taking care of them is a true pleasure. In the two-and-a-half years since moving to Toronto, we have had 25 adults and five under-5s stay with us, and I have loved every minute of every visit.

6. Tell us something surprising about yourself?
I suppose most people are surprised to learn that I lived in England for 21 years but do not have a trace of a British accent. I am not sure why myself. It might be that I was too proud of being Canadian to let that happen, or it might be that I am not big on blending in.

7. What are your top 5 must-see/stay/eat destinations?
– Tokyu Hands in Tokyo is where I will go to die
– The Seven Rooms Villadorata in Noto, Sicily, was designed by the gods
– I would bathe in the Black House Daal at Dishoom Shoreditch in London if I could
– I wish Paris’ Musee de Chasse et Nature was my winter home
– Finally, (genuinely) the plan is to retire to Aarhus, Denmark because it is the most harmoniously balanced place I have ever been

8. What is your favorite thing to do in Toronto?
I try to go to the theatre as much as I can, and Toronto plays host to some spectacular shows. Not the big stage stuff, but local events like the Fringe Festival, and companies like Soulpepper and the Musical Stage Company have produced some world-class shows that I feel privileged to have seen.

9. What’s been your career highlight so far?
I once interviewed artist Rob Ryan and he hugged me so hard after the interview, I can still feel it. He was as engaging and delightful as his work, and it was so refreshing to meet an uncompromised artist who is deservingly celebrated.

10. What is the one piece of advice that has helped you get where you are today?
I try and live by the adage: I am not better than anybody, but nobody’s better than me…