Company culture isn’t something one can measure yet is often the deciding factor when choosing one job over another.

The importance of company culture has increased in the past few years, and even more so with Millennials slowly taking over the workforce. It is estimated that by 2025, 75% of the workforce will be Millennials. Companies hiring this technologically savvy generation must understand that Millennials work concerns extend way beyond their paycheck. They want to see if their employer cares about their own goals, personal development and well-being as well as ensuring that corporate social responsibility is important.

They want to fit into a proper work culture, in other words.

Company culture is crucial for a company’s identity, attracting the best talent and creating a distinct image among its competitors. A strong company culture is often the deciding factor for many candidates when choosing between one offer over another.

These are some of the things a thriving company culture should offer:

  • Eliminating micromanagement and believing that each person has the capability to manage their own work and time
  • Prioritizing a work-life balance and allowing employees to work remotely
  • Letting employees take a paid day off on their birthday
  • Offering training, personal growth and development opportunities as well as paid time off to volunteer in the community

These are but a few examples of policies we have implemented at Bookmark’s Canadian offices. Caring and understanding for each and every employee on a personal level, and not seeing them as just another “head” on a spreadsheet is at the core of a strong company culture. All companies need to strive for employee happiness and take into account the pride their employees take in their work. Why? To continue reinforcing a sense of belonging and creating an enjoyable work environment.

We spend most of our time at work so why not make it enjoyable?