Pokemon Go is a reminder that every touchpoint, no matter its intention, is a marketing opportunity, and that a strategic use of content that leverages that opportunity, is another way of reaching out and finding an audience.
Natalie loves following the evolution of advertising, reading online comments and speaking to dogs. When she isn't writing or editing online content, she can be found playing softball or taking trips by the sea.
Visual Search: A New Opportunity for Retail Brands
Collaboration is Key when Creating Personas with your Colleagues