Brand Discovery

Our content and communications audit product. Brands use it to ensure the effectiveness of their content and as a building block for content strategy.

Brand Discovery is our content and communications audit product

  • Brands use it to ensure the content they create and distribute is relevant, engaging and actionable for their consumers and prospects.

  • With Brand Discovery, you will find out what content is working and what’s not, maximizing effectiveness going forward.

  • Brand Discovery comes in three packages – topline audit, competitor audit and deep dive.

Your Package options

Standard

A topline audit to highlight your content opportunities

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  • Review your brand and content objectives
  • See your content in the context of the rest of the market
  • Score your content on each channel against set criteria
  • Identify potential opportunities and suggested actions

Enhanced

A competitor audit to refresh your content strategy to remain competitive

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  • Review your brand’s content in the context of competitor brands and the market
  • Review a SWOT table for your content
  • Be provided with cutting-edge strategic and tactical recommendations

Premium

A deep dive to review and develop your content strategy from the ground up

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  • Data analysis, target audience profile review and interviews with key stakeholders
  • Website functionality, SEO analysis, linking, security, device optimization
  • Review a SWOT table for content
  • Review customer journeys and build a content matrix
  • Be provided with cutting-edge strategic and tactical recommendations

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