Bookmark launched the luxury jewelry line UNOde50 in Canada, with an integrated PR program which included influencer seeding, VIP event, broadcast push and two in-store activations.


The launch event welcomed VIPs into the stunning Integral House, where UNOde50’s collection was displayed in the home’s concert hall. Guests were treated to champagne, hors d’oeuvres, and a performance from Montreal singer Kandle Osborne.


Resulted in 6.9M media impressions