Brief

Bookmark launched the luxury jewelry line UNOde50 in Canada, with an integrated PR program which included influencer seeding, VIP event, broadcast push and two in-store activations.

Strategy

The launch event welcomed VIPs into the stunning Integral House, where UNOde50’s collection was displayed in the home’s concert hall. Guests were treated to champagne, hors d’oeuvres, and a performance from Montreal singer Kandle Osborne.

Results

Resulted in 6.9M media impressions