Brief

As the long-time publisher of Investors Group’s Review magazine, Bookmark was tasked with driving engagement with Investors Group advisors and clients in a digital environment.

Strategy

Showcasing the best of Review’s stories, Bookmark designed and developed a new content platform ‘More’, including a new brand identity and digital strategy.

Results

The newly launched More has become Investors Group’s hub for an engaging mix of educational and lifestyle content that connects with readers via Investors Group social accounts and advisors’ social accounts. Investors Group also leveraged this new sub-brand as part of their eBlast strategy, deploying our lifestyle content to its clients under the More banner.