Brief

Envision and execute a premium holiday preview for long-lead beauty media and a cocktail for social media influencers, while promoting new skincare, makeup and perfume products.

Strategy

To support Guerlain’s desire to introduce media to three new products, including a luxury $1,300 skin cream, Bookmark led a PR event targeting both media and influencers inside a $6.5-million private home recently listed by Sotheby’s International Realty. The program included event development and management, media outreach, on-site hosting, and brand partnership with Sotheby’s International Realty.

Results

Two cocktail events with 50 media and influencers in attendance.