Brief

Our goal for Fairmont Magazine has always been to not be a hotel magazine. Rather, we would like it to be a luxury travel and lifestyle publication that happens to be in a hotel.

Strategy

Global content program including video and digital content, as well as a magazine distributed to over 70 luxury hotels & resorts.  By engaging readers with award-winning travel features,eye-catching product pages, luxurious fashion spreads and captivating lifestyle content, created a publication to represent the world of the affluent individuals who make Fairmont their choice of hotel in every destination.

Results

Spafax and Bookmark have held the commission to create Fairmont Magazine since 2007. In that time, it has taken on many incarnations, moved from print into the digital space and grown with the expansion of the brand.

  • 2.7 million readers per issue
  • 93,000 copies in circulation each issue
  • 70+ hotels
  • 34 international editorial awards
  • 4 languages