Brief

REAP, a consortium of 38 London estate agents, wanted to drive property sales across central, north and northwest London.

Strategy

Fabric showcases prime and super-prime properties in London’s most exclusive postcodes, including Notting Hill, Holland Park, Mayfair, St. John’s Wood, Primrose Hill, Hampstead and Highgate. Through quality editorial rooted in local knowledge, celebrity interviews, fine dining and cutting-edge interior design inspiration, Fabric positions REAP as the authority in luxury London living. The Fabric ecosystem includes a responsive website, a monthly tablet edition and a strong social media presence. The distribution is highly targeted within each postcode, giving REAP agents and third-party advertisers access to an exclusive, affluent market.

Results

Fabric is a highly efficient lead generator for REAP agents and third-party advertisers, and a trusted source of local information for its audience.