The team works alongside the airlines and their content service providers to ensure that not only the newest releases are highlighted, but also hidden gems that passengers may not be aware of. Using passenger demographics the team ensures the editorial content is relevant and also that airline brand identity is adhered to throughout. Each guide is created with a newsstand look and feel rather than a simple listings guide.
- Singapore Airlines
- Virgin Atlantic
The global nature of the inflight market ensures the team is aware of cultural variations and guides are created with these sensitivities in mind, as is adherence to airline sustainability procedures, specifically in terms of the printed guide weight and paper source. Due to the international scope of the clients involved, the team is well versed in producing content in a variety of languages, translating listing information into more than 20 languages for each cycle.