Brief

  • Enhance the customer experience with intelligent, thought-provoking, useful and highly relevant travel content
  • Increase engagement with travelers across the path to purchase
  • Inform, entertain, inspire but also motivate to drive conversion and maximize ad revenue

Strategy

Air Canada enRoute is one of the most robust content marketing programs in North America, from over 600 hours of curated inflight entertainment content each month and award-winning editorial stories to active social community and engaging digital experiences.

Results

  • The fully bilingual magazine is considered a benchmark among inflight publications and is the winner of more than 400 major awards for editorial, photography and design in international competitions
  • Distributed on more than 600 flights a day with a total readership of 1.6million-plus
  • Passengers spend 31 minutes on average reading Air Canada enRoute magazine each month