Bookmark London is delighted to announce that we took home the Gold award for Best Use of Social Media (small budget) at the Digital Media Awards.
The award was given to the Tesco Baby Club team for their Christmas 2015 campaign, which encompassed influencer tips, beautifully shot gift guides and our celebrated #GuessThatGift prize draw.
In the prize draw, gifts from Tesco were shown wrapped up and followers were invited to guess what was inside. With a new chance to win every day in the run up to Christmas and a buy link to purchase the featured product, users became increasingly excited about the Tesco gift offering, leading to excellent engagement and conversion rates.
The win comes hot of the heels of a High Commendation for Tesco Baby Club in the category Creative Team of the Year at the Young Digital Leader Awards.
Find out more about Tesco Baby Club by signing up at tesco-baby.com