1. What does a PR and Experiential Coordinator do?
I support the PR team in a variety of different ways. On any given day I could be assisting with research, organizing and coordinating events, working with influencers, assisting at media interviews or appointments, monitoring and clipping client media coverage, developing media kits and mailers, developing effective media materials such as media contact lists, or maintaining strong media relationships.
2. What attracted you to Bookmark?
The incredible culture. The first time I arrived to the Toronto offices everyone was so friendly and welcoming, and extremely focused and driven. I like to surround myself with people who are passionate about what they do and there is no shortage of passion here! I am eager to learn from my very intelligent and successful team.
3. What aspect of your new job are you most looking forward to?
I am most looking forward to working closely with our clients and learning all about the experiential side of PR. BITE Beauty has been one of my favorite beauty lines for a while now so I was thrilled when I found out that I’ll be working more closely with the brand.
4. What’s the last thing you read/saw that inspired you?
When I first arrived at Bookmark I was asked to do research on female entrepreneurs in Canada. I was so inspired by how many successful, strong, female leaders there are in Canada. In particular, one woman in Toronto was on route to becoming a doctor, something her parents wanted for her. However her true passion was cooking and so, she dropped everything that was laid out in front of her to pursue her dreams of owning a restaurant. Now her restaurant is one of the most popular spots in the city! That really inspired me.
5. What do you like to do in your spare time?
I love horseback riding! My mom was a rider so she threw me on a horse almost before I could walk. Since I was about 8 years old, I have been horseback riding as a competitive show jumper. I try to get out to Caledon whenever I can to get back on the saddle.
6. Tell us something surprising about yourself?
Very recently, I spent 4 months in Lusaka, Zambia working at The stART Foundation, an art foundation, to help with fundraising initiatives. While I was there, I helped build awareness around the stART Foundation not only across Southern Africa, but also in North America. I also successfully set up funding opportunities through events and workshops. Since I’ve been back to Canada, I have continued to find ways to bring awareness to the Foundation in North America. My time in Zambia was a very humbling and educational experience.
7. What are your top 5 must-see destinations?
ZAMBIA!! – The most beautiful country I have ever been to. I don’t think I’ve ever seen anything more beautiful than a Zambian sunset over the Zambezi river.
Sapa, Vietnam – I trekked through the Sapa mountains for two days. Amazing experience!
Palm Beach, Australia – My dad grew up in Palm Beach, just outside of Sydney. Beautiful little surfer town.
Gili Islands, Indonesia – The Gili Islands are just off the coast of Bali, they are tiny. The only way to get around is by way of bike or horse and buggy!
Malta – The rocky cliffs and bright blue water of the small Island of Malta is definitely a stunning sight to see. Also – there is nothing better than crunchy toast with tomatoes and fresh Maltese olive oil!
8. What is your favorite thing to do in Toronto?
I love trying all the new restaurants and patios that are opening up. Some of my favorites right now are Patria on King West or the rooftop patio at Terroni at Yonge and Price.
9. What’s been your career highlight so far?
Starting at Bookmark has definitely been my career highlight so far. I have learned so much already.
10. What is the one piece of advice that has helped you get where you are today?
Networking, it is extremely important. Going on informational interviews to see how people got where they are and how they got there has helped me learn about the business and possible jobs.