It’s no surprise that color can be instrumental in passenger conversion. According to neuroscientist, Bevil Conway, who has dedicated most of his research to neural machinery behind color, the science relating to color processing is very powerful and linked to emotional responses. Red, orange and yellow are high-arousal colors as a result of their association to the sun and fire. Blue is identified as a calming and serene color which may stimulate feelings of trust, security and order much like purple which is affiliated to spirituality, royalty and arrogance.
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